Used Car Inventory Search

The program’s features and benefits are as follows:

• Inventory-Feed-Based Search Campaign. We link directly to a vehicle-specific landing page or tie into the search query when there are multiple models for sale.
• Incorporate the dealer’s creative messaging into ad copy for additional branding to unify the campaign.
• Ad content contains key details of the car such as price or mileage so dealer doesn’t pay for a click where the search isn’t relevant to the buyer.
• Long tail Used Car terms – We buy keywords based on used car terms for the specific make/model of the vehicle. We've found a healthy amount of searches by people looking for specific used vehicles. We can also group the searches to “cars under $10,000”, “cars under $5,000”, etc. that are pulled from search queries on the dealer’s site.
• Keywords are typically in the range of $2 when running a blend of Google Display and Search. CPC of $4 with pure Search. Expected monthly spend of $1,400 to $2,500 for typical dealer used inventory.
• When combined with display retargeting programs?, the SEM is followed up by specific used car banners.