We look at all campaigns through two lenses:
- what has worked in the past?
- what tools can we leverage to meet current client needs?
We provide publishers with turnkey advertising products that are tailored to the needs of specific advertising verticals, creating a new revenue stream and establishing the publisher as a "one stop shop" for advertiser needs.
Auto Dealers/Tier 2: Our programs land auto shoppers on cars advertised individually across the web onto SEO rich platforms. Our specialty is developing innovative uses for auto feeds in campaigns and use of data to strengthen each element of the campaign.
Real Estate Agencies and Employment Campaigns: Similar programs to Autos with use of feeds across diverse platforms.
Travel, Financial Services, Health Care and Retailers: The specificity involved in certain industries calls for scalable search and search/banner campaigns tied to data and customer acquisition. Programs include acquisition modeling, 1st party data capture, analytics, call and performance tracking, and creative optimization.
Restaurant and Entertainment: For lifetime value customer campaigns, we design social fan acquisition programs integrated with place and directory based tools. These campaigns are supplemented with broad run of exchange and high visibility local web and mobile display campaigns. Ties to ticket conversion can build performance models.
Local Services: Similar to restaurants with opportunities for lead generation, CPA and measurable cost per call models.