Our Technology Partners
Minneapolis based company with amazing triggering technology that allows for dynamic creative solutions for banner ads, search. Originally based in weather space as a weather widget for publishers, the business has aggressively expanded into the ad tech world with its dynamic creative capabilities and ability to trigger campaigns based on specific events. TriggerEx and TiWi
Tampa based company with innovative technology for the auto business. Pioneers in the use of feed based technologies to serve eBay, Facebook and craigslist.org platforms amongst others. LotVantage and The Networked Planet collaborate frequently on development of auto and real estate products. LotVantage
New York based company that is a pioneer in the ad exchange trading desk ecosystem. The Trade Desk and The Networked Planet collaborate on specialized banner inventory packages targeted at specific local geographic markets and verticals.
The Tiki Wiki Community
Tiki Wiki is a global community of open source software professionals with an immense and diverse array of skill sets. From Montreal, UK, Japan, there is always a Tiki Wiki pro on call to solve any technology, ad or content issue that may arise.
121 Mobile provides an end-to-end online advertising and marketing solution with amazing attribution and trackability. 121 Mobile was founded in 2012 by a team of industry veterans with deep expertise in online marketing and technology. Headquartered in Princeton, NJ, with a tech team based in Tel Aviv, 121 Mobile is widely used by local businesses, franchisers and resellers across the U.S. 121 Mobile
In addition to our technology partners, we also have friends in high places that have been willing to help out when we have projects in need. We’ve tapped the following resources in the past and have good relationships that we can bring to bear if needed:
- Claritas/Nielsen – data/approaches
- DataLogix – data/approaches
- Proximic – data/approaches
- eXelate – data/approaches
- AppNexus - ad serving/data
- mMobile - mobile advertising solutions
- SpotXchange - video and mobile exchanges
- LiveRamp - offline/online data transfer
- Lotame - data management platforms
- Google Exchange - the Google DoubleClick exchanges
We're an official Google Partner with specialty in Google AdWords, Analytics, Webmaster Tools, DoubleClick, YouTube, and all things Google.
Strategy, Account Management & Business Analysis
Ben Eason specializes in innovative advertising product design, business modeling and data. He’s the founder of two digital ad networks – one for local clients within the alternative newspaper industry and another for large daily newspaper clients. He has deep roots in local advertising as the former CEO of Creative Loafing, the nation’s second-largest alternative newspaper group.
Search Engine Marketing, Data Analysis & Research
Nico Brooks is a consummate tool builder with an obsessive focus on consumer behavior and ROI. His early work with search engine marking and optimization possibilities led him to manage a team that built the first SEM toolset, GoToast (bought by Atlas and later by Microsoft). Nico had a hand in launching the pioneering SEM agency, eonMedia, later bought by Avenue A. He’s consulted on digital media best practices and optimization with many advertisers, agencies and publishers such as Yahoo, GroupM, and Microsoft. In addition to his role at The Networked Planet, Nico is also a principal at Two Octobers, a digital marketing agency.
Operations, Campaign Management & Technology Implementation
Jennie Eason keeps The Networked Planet running smoothly because advertising, technology and publishing are in her genes. Born to hands-on alternative newspaper publishers, she later dived into technology and honed her skills as a systems engineer and project manager for CheckFree, Jabil Circuit, the University of Tampa and other companies. Then she combined all her skillsets to build the infrastructure for Creative Loafing’s digital business and ad network, which included 12 properties and 50+ million impressions monthly.
Product Management & Process Optimization
Kris Skavish thrives on diving into complex data and discovering actionable insights she can use to sharpen effective business strategy and planning. She’s held product leadership positions at Webb Interactive, Jabber and Local Matters while revolutionizing web publishing, instant messaging and local search. In addition to her role at The Networked Planet, Kris is currently a principal at Two Octobers, a digital marketing agency.
Campaign Management, Technical Support, Quality Assurance
Ed Gilmore focuses on Internet solutions for businesses, including website development, SEO and digital advertising. He’s helped pioneering software companies hone their products for better end-use experience and improve their technical support documentation. He assisted in testing one of the earliest web-based collaborative meeting platforms and was an early adopter of remote desktop connections for technical support and training.
Campaign Management, Databases, Tech Support, Auto Platforms
Clint Bergst is our ace automotive feed and platform troubleshooter. He knows his way around databases and all things auto following a great run at SmartPillars over the years.
Linda Petty loves figuring out what makes a product hot and what descriptive words will tempt consumers to click on ads and buy. She developed her skills producing the CNN.com/Living section where she wrote stories and headlines, as well as edited and published content that drew millions of readers and resulted in landing on Facebook’s top ten list of most-shared stories.
Carolyn Crist researches and writes compelling stories for The Networked Planet, as well as for websites, trade publications, newspapers and consumer magazines. The former newspaper staff reporter specializes in business, tech and health stories. Her projects can include multimedia storytelling and data visualization. Carolyn runs her own communication company, teaches journalism at the University of Georgia, and updates the Tampa Planet website.
CMS & SEO
Melissa Harward assists in building content and strengthening SEO impact for The Networked Planet. The University of Georgia graduate also serves as the operations manager for an online behavioral health services platform.